Just like fashion trends, ceremony trends, which are abundant in spring and summer, adapt to the personality of the wearer. The most formal occasion is thus transformed into a statement of the values and passions of the protagonist. 

Ceremony trends 2024: less is more

Caring for the environment is increasingly becoming a personal matter, and even the glossy world of ceremonies is embracing this positive trend by launching a ‘less is more’ model that is kind to our planet. Clothes are becoming more and more sustainable, and even the venues send out a clear message that sustainability is not the enemy of elegance. We whole-heatedly agree with this sentiment, which is supported by the many garments in our collections with an ‘Everyone Can’ label that stands for glamorous and feminine styles marked by sustainability. Fortunately, this is an increasingly growing trend.

So, it would seem that brides-to-be prefer simple venues decorated with green materials, in which it’s all about the bride and groom rather than the opulence of the event. From the choice of fabrics to the use of plants and flowers, the new ceremonies are chic, elegant and green. The aim is to promote anti-waste practices at all times, which is the very core of the new trend.

A meaningful choice told with flowers

One of the elements that most affects the sustainability of an event is the choice of floral decorations. We know everyone loves flowers, and there is no venue that cannot be uplifted with floral arrangements. But we guarantee there are much more sustainable ways to decorate your venue without using cut flowers. 

If you just can’t do without flowers, we suggest choosing local, zero-kilometre nurseries, especially if they offer local and seasonal flowers. If you are prepared to make a few small changes, there are plenty of plants to hire or to give as gifts after the ceremony, perfect for creating a fairy-tale atmosphere.

Which ones to choose? It depends on the meaning. The perfect plants for ceremonies certainly include orchids, which symbolise grace and elegance but also love and deep affection. The corbezzolo is certainly worth mentioning too. This plant is very common in Italy and expresses esteem and hospitality for those who receive it. If the intention is to show sincere, unfaltering love that points to infinity, the perfect plant is ivy, which defies all obstacles, reaching for the sunlight.

How to dress for a sustainable ceremony?

As we have said, elegance and sustainability are not opposites, quite the contrary. First and foremost, choosing a sustainable dress means choosing a dress that is wearable and reusable on other occasions. Give way to monochrome dresses, often available in fabrics that are adaptable to every occasion. The colours are those of the earth and spring, heralding the beauty of summer days. The perfect looks are those that allow you to experience the day comfortably, without necessarily having to comply with a formal dress code (unless requested by the bride), but which help you communicate what is important: being yourself.

Quick tip: flowers and plants will be the stars of the event, so opting for a floral dress or detail will ensure a harmonious mood at the ceremony and will make it easy to readapt the dress to everyday wear.

Bridesmaids Trends 2024

Venues, decorations and guest looks... but what if you are a bridesmaid?

As you can imagine, there are already numerous trends in the fashion world and some are quite surprising. Traditionally, black was always considered banned from an event such as a wedding; now, it seems to be one of the greatest trends of this spring/summer season. 

Goth weddings are all the rage in the USA and are also among the most searched for on Pinterest. Even if not opting for a total goth look, bridesmaids seem to choose predominantly black, with long or midi dresses. This year we will see bridesmaids dressed in black, but also in many bright colours, first and foremost fuchsia, yellow and peacock green – the star of our new collection.

What the new trends have in common is originality. Tradition is transformed into a picture to be completed with one’s personal touches, passions and even the values one chooses to communicate through original and sustainable choices. The real trends are those that best suit the times and best represent the women who choose to follow them, transforming the traditional concept of ceremony from a formal occasion to a moment of self-expression and connection with one’s surroundings.