Ways to be yourself with us: explore our magazine
Femininity is not a one-way street, but a path of a thousand shades. Express yourself, inspire and learn with us.
Reading time: min
‘Ways to be’ are your ways of being a woman, the nuances of your personality and those unique characteristics that do not respond to standards or models. They are so important that we chose them as the name for our magazine.
We want you to know that you’re never alone on your journey of discovering who you are.
Your ways of being become Ways to be yourself with us, guiding you and accompanying you every day.
But why a magazine?
‘Because it’s the women, their stories, their challenges and the choices they make every day that inspire us, and they are the stars not only of our garments, but also of what we want to say to the world,’ explains Luca Antonini, Rinascimento’s Brand Director.
‘We chose to communicate not only through our clothes but also through a story.
A story made of visions and ways of being which we hope will become a useful tool for all women to truly become the stars of their own world.’
Ways to express, inspire and learn
‘In our manifesto, there is a very precise invitation addressed to women: be yourself,’ declares Michela Colli, Rinascimento’s Communication Manager.
‘When a women knows who she is and is free to express herself, she can truly change the world.’
‘Due to this, the first section of our magazine is titled Ways to Express, an invitation to the freedom that fashion can also offer, far from the standard that is impossible to follow. An outfit can become the fashion through which a woman chooses to show her personality in her everyday life. It is how a woman faces the world and encounters other people.’
If there is a special characteristic that freedom has, it is that of being a source of inspiration, ‘and here we come to our second Way to: Inspire,’ continues Michela. ‘We are the first to be inspired by the courage of women and we know that stories like the ones we tell can inspire others too.’
The ultimate goal is to learn, which is why we have also chosen to share a section dedicated to Ways to Learn, an invitation to learn how to look at and use fashion, but also to learn how to build your own style outside of trends, learn how to take care of your clothes and learn from the history and experience of our brand.
What will you find in our magazine?
‘Rinascimento is more than a brand,’ explains Monica Mai, Rinascimento’s Art Director. ‘Rinascimento is a project that aims to speak about beauty, and the magazine allows us to do this by going beyond the concept of clothes and style. Thanks to the magazine, we have been able to tell the story of our journey, our ideals and our first experiences between fashion shows and first collections, which represented the first challenge for us as to how to tell our audience about who we are. We have always sought the best way to meet and converse with the people who choose us.’
‘Our work has evolved, grown and changed together with women’.
But there is more: through the magazine we also tell the story of the beauty of our country, the beauty of the cities that have become icons of fashion and the taste and refinement of Italian style, which we represent with our collections and which we show to women through advice and in-depth analysis of combinations of garments and styles.’
The magazine becomes a bridge between stores and the online store.
‘We have also involved our store managers, who talk about what life is like in a shop through their story and experience,’ explains Michela Colli.
A guide for your shopping
Between life in the shop and references to the online store, our garments also continue to be stars, but in a whole new way. ‘We have created a column dedicated to style advice to help women make an informed shopping decision by choosing outfits that can be worn with comfort and practicality and that won’t be forgotten in the wardrobe. In the magazine you can also find a guide to the personalised services and initiatives we design for our customers,’ explains Alice Passini, Rinascimento’s CRM & E-commerce Manager. ‘It’s interesting to discover new ways of telling the story of our clothes, and the magazine proved to be the perfect tool to show the harmony between our e-commerce and the editorial soul of the brand.’
A magazine that leads to the heart of our work, where style tips leave room for in-depth information and stories, so we can stand by you and support you even more. This way, you can be free to express yourself, be inspired and learn something new every day. The magazine is our way of being ourselves, for you.
