Every new year seems to bring with it a new list of good intentions, which in turn replaces that of the previous year in a whirlwind that makes change practically a trend to follow. But what if we were also happy with small achievements?

Growing, learning, improving and above all, sharing – these are the meanings of change that we choose to follow, and they are at the heart of the initiatives we have built and want to improve through small, meaningful steps. Every day of the past year has brought us stories, discoveries and projects. At the heart of our work, we have chosen to share with you a list of good words, not just good intentions, to wish you a fantastic new year together.

The first on the list: sharing

Sharing projects, your values, wishes and trust. That trust you give us when you choose us, the trust in our team of passionate professionals, the trust we reserve only for you, knowing that you will transform our clothes with your uniqueness.

A real and concrete trust that becomes a project, as with our fidelity card, and that translates into a relationship made up of initiatives and benefits created for you.

The fidelity card is the symbol of the relationship we have with you. Updates, gifts and exclusive news that grow with you, one step at a time, to experience our brand while always having the chance to be part of it as a leading lady.

The second word: rediscovering

The new year seems to start with a super transformation project and, so far, nothing wrong with that if it’s what you really want.

Having said that, let us try to think of this transformation as a project of rediscovery. Rediscovery of your body with its needs, your inner self and the meaning of well-being. Of the spaces that surround you: the streets of your city, the corners of your home, the greenery that takes you away from the rhythm of everyday life.

Every space you conquer becomes a space of discovery. Whether you choose to run, walk, march, step by step at your own pace, but always in style. Our collections are made of details and discoveries, they adapt to you and your lifestyle and are designed to accompany you in your plans.

The third word: donating

Here we reach a new star of change: the wardrobe. Once again we look at our first two words in our list: sharing and rediscovering, and let’s add a new one: donating.

First up, our Second Chance project, to start the year with sustainability. Even renewing your wardrobe can turn into a moment of attention to sustainability.

Want to know how? By treasuring our three words: share with us the garments you no longer use, rediscover time by extending the life cycle of a garment and donate, through your choice, giving a second life to your clothes. But let’s go one step further and add one more little word: reward.

Bring the garments you no longer wish to be part of your wardrobe to our stores and we will reward you with a 20 euro voucher. Why? Because our clothes always have a value and we want to help you turn a small gesture into a good habit.

This New Year, between projects and initiatives, we treasure everything we have learnt and look forward to the next one with the desire to improve and innovate, always faithful to our values and ideals. Let’s build the future we desire, together, one day at a time.