WAYS TO BE YOURSELF WITH US: web magazine by Rinascimento

WAYS TO BE

YOURSELF WITH US

Experience Rinascimento: discover the services designed for you

Here is our guide to the Rinascimento Customer Experience, to make the most of your shopping experience

article image

‘For Rinascimento, everything revolves around the customer’. On the back of these words, Enrico Alessandrini, Retail Trainer at Rinascimento, takes us on a journey to discover the services we have created for you. ‘To make the customer experience as well-rounded as possible, we offer a range of services tailored to the customer’s needs. We help, support and look after them in every way possible’.

What services does Rinascimento offer?

No matter where you are, in one of our shops or sitting on your sofa at home, buying Rinascimento garments always means immersing yourself in a unique, comfortable and affordable experience.

It’s an opportunity to be the star of the show; your needs and questions become the core of our work and services.

Like the loyalty programme, which ‘was designed in perfect harmony across shops and online stores to enrich the shopping experience. The fidelity programme offers access to benefits and regular news when purchasing and during your days, thanks to exclusive newsletters, private rooms and previews of the online catalogue’.

A customer experience that combines the conveniences of online shopping with the shop’s features and finds its ultimate expression in the Rinascimento App (downloadable on both Android and iOS), ‘which makes the brand incredibly accessible’ Enrico explains. ‘Thanks to the app, you can have your fidelity card to hand at all times, create wish lists with items you want to keep an eye on, browse our shops and stay up to date thanks to push notifications’.

article image
article image

Our range of services also includes all those benefits that tangibly enrich the shopping experience ‘such as gift cards, designed as an ideal present for this festive season, convenient and practical to give but also to receive as a present’.

Speaking of gifts, we should mention the return and exchange options. Whether it’s a gift that doesn’t suit us or a dress in the wrong size, we know that it’s always useful to have the chance to fix small mistakes. Fortunately, Enrico reassures us that ‘at Rinascimento we have a very favourable exchange policy for the customer, accessible both online and in store, which allows them to buy with total peace of mind. Don’t forget to bring your gift receipt with you’. 

Other services are designed for online shopping for those who prefer to shop from the comfort of their home, such as Click & Collect or Ask & Buy, ‘which allows you to get support from our store assistants to choose online items that aren’t physically in shop but that you can order from the shop’.

Know you to reward you

Our fidelity card programme is definitely worth checking out, because for us, knowing you helps us reward you. 

‘By simply registering with a digital card, you can activate a customised programme, which is easy and convenient to use for all our customers. It’s a card that you can sign up for both online and in-store, even when you simply take a look during a walk, or when you feel like discovering what’s new in the store. Once there, you can sign up for the digital card completely free of charge and without any obligation to purchase something’. 

What are the benefits? ‘From the moment you register, you can enjoy a host of benefits, such as preview promos and exclusive sales or access to special initiatives. We also have a very convenient loyalty points collection programme whereby making purchases advances your status, unlocking exclusive offers such as discount on your birthday or special day discounts. In short, we pamper our customers with little gifts’.

Small tips for handling the exchange and return of a purchase 

We are in the midst of Christmas shopping, so we have added small changes to the exchange and return of your gifts. 

‘Whether it’s an online purchase or an in-store purchase, until Christmas Eve on 24 December, you can buy presents with peace of mind, knowing that you have a full 60 days to make an exchange or return. We want our customers to always be in a position to buy from us with peace of mind, so even during non-holiday periods we always guarantee 30 days for returns and exchanges, whether for accessories or clothing items’.

Returns are always possible, regardless of how you purchased the item.

As Enrico reminds us, ‘even purchases made online can be returned, in store or from our website, simply by going to your online order page and initiating the return and courier collection procedure with just a few clicks. The online return times are slightly different and vary depending on the type of service. Generally, on a Click & Collect purchase or an Ask & Buy from store service you have 14 days from the time the package is delivered, but the service is always completely free of charge.

article image
article image

From online to the store: how the Ask & Buy service works

Did you know that thanks to the Ask & Buy service, it’s possible to order a garment seen online directly in shop by simply showing it to our store assistants? 

Yes, ‘it’s possible to make a purchase from the digital channel with the support of the shop staff and, should the item not live up to expectations when received in store, our style consultants will be on hand to help customers with returns’. The store manager can also assist with purchases made online. Enrico explains, ‘if the customer has second thoughts, they have two options to return the item. Independently, by going back to the website or app where they placed the order, where you can process the return in just a few clicks. However, if you are worried about these procedures, you can always bring the parcel to the store where it was delivered and our staff will be on hand to support you’.

Help with your purchases: discover Klarna

Klarna is an online platform offering a very smart payment system that allows you to buy what you want or make a gift ‘with all the freedom of being able to split the payment into three convenient instalments.

You can choose to buy without worrying about having to pay for everything right away’.

The service is always available for all online purchases, ‘so you can afford that extra gift or your dream dress at the end of the month, when you are out of pocket. Klarna solves this issue by offering the option of splitting the payment without commissions and additional costs, and the service is completely free of charge’.

You may also use Klarna at selected shops listed on our website, in which case you just need to register and activate your account. 

As Enrico reveals, ‘I use Klarna myself and I can assure you it’s a game changer when it comes to shopping’.

When shopping becomes circular and sustainable

Caring about you also means caring about the world we share, which is why ‘we want to be a circular brand where our garments are given a second life’, explains Enrico. 

‘The Second Chance project is active in a number of shops. It offers the option of bringing Rinascimento garments to our shops in exchange for a 20 euro discount voucher on a minimum purchase of 100’. 

With a simple act, ‘we give a second chance to all those garments that may have been sitting in the wardrobe gathering dust for years, and our customers become even more involved in the experience’. To see the list of participating shops, simply go to our website, to the Everyone Can section and select the Second Chance project. 

‘Given the important results we are achieving with this project, I hope that the list will grow more and more and that it will soon be extended to all shops’.

A single store for an exclusive customer experience

‘The shops and online store are fully compatible and interchangeable’, explains Enrico, ‘all these services are shared and there are no differences between the channels’.

A customer experience that truly puts the customer at the centre, full of services that are always available on all channels and that respond to real needs. 

‘All services are perfectly integrated with each other, offering customers the opportunity to fully experience the brand, be pampered and embrace the philosophy of Rinascimento by feeling it always close by through the website, the app and the shops’. 

Our customer experience aims to make you ‘happy to come back’, concludes Enrico, ‘not just to buy but to experience the brand without ever feeling pressured. You can come to us even just for advice. We have trained and knowledgeable staff, happy to listen and chat or even look at your photos of outfits you put together. People choose our brand because Rinascimento is home’.