Elena Sofia Picone, a young influencer and Tiktoker born in 2003, has won over a wide audience thanks to her presence on social media, where she has made a name for herself thanks to her fresh and ironic content, perfectly reflecting her casual and youthful style. With over 1.7 million followers on TikTok and a growing community on Instagram and YouTube, the young creator is particularly appreciated for her comedy videos and the famous POVs, in which she acts out hilarious parodies, combining trending sounds with dance choreography.

Collaboration

Elena Sofia Picone’s collaboration with Rinascimento is a perfect example of how freshness and a youthful style can come together with Made in Italy quality and elegance. Rinascimento is famous for its women’s fashion, offering a catalogue of sophisticated and versatile clothing – a quality which Elena naturally conveys in her photos. In these, the influencer skilfully reflects contemporary femininity through the brand’s garments, with a style emphasising the casual side of the most elegant fashion.

In her photos, she shows us how she perfectly styles pieces from contemporary lines, such as our split skirt or purple satin dress. Her ability to make even the most sophisticated clothing accessible and everyday highlights one of Rinascimento’s essential qualities: the desire to dress the modern woman for any occasion, from a city walk to an elegant evening out. This approach makes her an excellent brand ambassador, representing the idea of a dynamic, fashion-conscious young person capable of expressing herself through the way she dresses.

Rinascimento’s message is clear. The brand aims to create designs allowing women to stay on-trend at all times, and Elena Sofia Picone is the living image of this philosophy. The choice to collaborate with influencers like her also demonstrates the versatility of Rinascimento’s collections, adapting to all ages and styles. Clothes are not just about fashion, they are also a tool to communicate our identity, personality and story; as such, the project’s dedicated hashtag is #wearingstories.

In addition to conveying an image of natural, simple beauty, Elena is an excellent spokesperson for Made in Italy fashion to suit all budgets, in which Rinascimento stands out for its ability to combine fashion and functionality. With a careful selection of pieces available on its digital platforms, the brand successfully reaches woman and young people who, like Elena, love to browse the internet in search of clothing to enhance their femininity in every occasion.

In her first photo, Elena sports a casual yet sophisticated look, perfect for a city walk. She wears a leather maxi skirt with slit at the front, adding a daring and modern touch that’s just perfect for those who want to feel comfortable without sacrificing on style, especially on busy days. The contrast between the skirt’s glossy material and the neutral-coloured, soft oversized jumper creates a balance between style and comfort.

By combining the outfit with high-heel trainers, she once again demonstrates how a seemingly simple look can be made more sophisticated and glamourous with the right accessories. This kind of outfit is the perfect example of how our brand interprets the needs of modern women, seeking practical yet stylish pieces for every moment of the day. What’s more, the urban setting chosen for this photo emphasises Rinascimento’s most dynamic side, aimed at active or busy women who are always on the go, without ever neglecting their appearance.

In her second photo, we see Elena seated in an outdoor cafe, with a look which perfectly combines romanticism and freshness. Here, she wears a floral dress in delicate shades of blue and white, evoking the timeless elegance of traditional Italian fashion. This dress, with its loose, floaty lines, is an iconic example of how Rinascimento can dress a woman with sophistication, even in the most casual moments.

The outfit Elena has chosen here represents the brand’s most delicate and romantic soul, heavily referencing the concept of classic femininity, reinterpreted with a modern twist. The choice of details, such as minimalist jewellery and the coffee cup in her hands, tells us that this is a woman who loves to enjoy life’s little pleasures – while maintaining her impeccable style. This look demonstrates how Rinascimento succeeds in creating feminine pieces suitable for these moments of relaxation, without losing sight of style and attention to detail.

In the final image, Elena wears a purple maxi dress which sensually envelops her body, creating refined lines. Purple is a bold colour: a symbol of strong, determined personalities who aren’t afraid to take risks. This dress is perfect for an elegant evening out, a special event or a party, demonstrating how Rinascimento’s clothing can dress women for occasions requiring a more formal and sophisticated look.

What’s special about this dress is its cut, which enhances Elena’s silhouette, and its satin fabric, which adds a touch of luxury and sophistication. Here too, the details are vital: the draping under the bust creates a harmonious and slender effect, while the side opening adds a touch of sensuality, without ever becoming excessive. These are the kinds of Rinascimento pieces that transform a simple look into an extraordinary one, making every woman the star of their evening.

One of the strengths of Rinascimento’s collection is its capacity to create pieces capable of adapting to a wide range of situations and lifestyles, as we can see in Elena Sofia Picone’s great versatility. These three looks represent different moments of a young woman’s day: a city walk, a coffee break and an elegant evening. In any situation, the brand’s pieces masterfully enhance both her figure and personality, confirming that Made in Italy fashion is more than capable of combining aesthetics and functionality.

What’s more, the choice to collaborate with Elena, a woman with a strong online presence, reflects the growing importance of the online women’s clothing sector. 

This influencer and content creator, thanks to her ability to authentically and spontaneously speak about herself and her style, makes for the perfect ambassador to promote online women’s clothing, a trend which will continue to grow and which our brand interprets with style.

Another of Elena’s unique aspects is her ironic and relaxed attitude, which she also manages to convey through her clothing. She never takes herself too seriously, but intelligently plays with fashion, making it both accessible and fun. This lightness of spirit pairs perfectly with Rinascimento’s collections of clothing for every woman, offering pieces that can be worn to any occasion, without ever looking excessive or out of place.

Elena’s audience, largely made up of young women, is reflected in her authenticity and the way in which she manages to highlight her personality through her outfits. Her capacity to mix casual clothing with more elegant accessories, or to go from a sophisticated look to a more relaxed outfit with the same ease, serves as inspiration for all those who follow her in search of style ideas.

Elena Sofia Picone and Rinascimento’s collaboration is a perfect example of how fashion can be interpreted in a versatile and fresh way, without ever losing sight of quality and style. Elena, with her unique style and ironic personality, has succeeded in making our brand’s collections even more desirable, demonstrating that women’s clothing is not just a matter of fashion, but a way of expressing oneself in all of life’s moments.

Thanks to her spontaneous style, Elena gives life to the Rinascimento collections, conveying the message of a brand that doesn’t take itself too serious, but which knows how to dress a woman with elegance and style for any occasion.

Discover Elena Sofia Picone’s look in store and online. Our Rinascimento staff and Customer Care teams are ready and waiting to help you make your choice, ensuring you’re always the star of your own story!