The new Rinascimento Spring Summer '26 Campaign
The new glamour: between luxury and lightness
Reading time min

In the frenzy of contemporary life, true luxury is no longer a concept tied exclusively to ostentation, but has transformed into something more intimate and precious: time for oneself. The new Rinascimento collection is born from this very awareness, celebrating a young, modern, and resolute woman who doesn't follow trends but interprets them with confidence.
This season, elegance is not a rigid imposition, but a fluid narrative of femininity. The launch campaign transports us to a serene atmosphere, where glamour meets exclusive relaxation. Imagine luxurious settings, crystal-clear pools, and minimalist designer interiors: this is where the Rinascimento woman chooses to spend her moments, surrounded by the people she loves, wrapped in garments that make her feel flawless. The Spring Summer 2026 collection is an ode to lightness, understood not as superficiality, but as that Calvino-esque ability to "glide over things from above." It is a wardrobe designed to accompany you in every moment, redefining your concept of glamour through a masterful mix of sensuality and sartorial comfort.
Elegant occasionwear:
dreamy looks for special occasions
When the calendar marks a "save the date," the first question is always: what to wear? The answer this season lies in the fluidity of shapes and the refinement of details. This year's spring occasionwear dresses are distinguished by a whispered, never shouted, sensuality that enhances the silhouette through strategic cuts.
The Allure of Asymmetrical Black
Black remains the undisputed king of evening elegance, but it is reinvented. As seen in the collection's key looks, the long black evening gown becomes a masterpiece of sartorial architecture. The asymmetrical neckline, with a thin strap that leaves one shoulder bare and a soft drape on the other, creates immediate visual dynamism.
This cut is ideal for those who wish to draw attention to the upper body and face. The deep side slit is not just a seductive detail, but a functional element that elongates the leg, giving lightness to the figure while walking. The perfect accessory? A metallic clutch and a minimalist jeweled sandal.
Contemporary Romance: Dusty Rose and Nude
If black is mystery, the palette of pinks and nudes is pure poetry. The campaign images show us long, flowing dusty rose gowns, perfect for afternoon weddings or summer galas. The one-shoulder models with draped bodices evoke Greek statues, bestowing an aura of timeless royalty.
According to trend reports, "dusty rose" and "champagne" shades are essential for those seeking a luminous alternative to dark colors. A draped dress is a winning choice for those with an hourglass figure, as the draping follows the curves without constricting them.
Elevated Casual: Denim and Neutral Tones for Daytime
The line between formal and casual wear is increasingly blurred. The modern woman needs outfits that can transition from the office to an aperitif without a change of clothes, while always maintaining a sophisticated allure. This is where iconic materials, revisited with a sartorial touch, come into play.
Denim on Denim: The New Classic
Forget jeans as a purely athletic garment. The total denim look is the absolute star of luxury daywear. This choice, paired with pumps, elevates denim to a noble fabric, perfect even for an informal business lunch or a day of shopping downtown.
Quiet Luxury: Sand Tones
For those who prefer a more whispered elegance, the "Quiet Luxury" style continues to dominate. Sand-colored coordinated sets represent the pinnacle of this trend. Imagine soft palazzo pants paired with tailored vests or structured crop tops: clean lines that speak of quality and comfort. These tailored sets are the blank canvas on which to build your personality: a gold accessory or a structured bag is all it takes to complete the masterpiece.
Textural Contrasts: Satin and Denim
One of the season's most interesting proposals is the play on contrasts. Pairing a long, wide champagne-colored satin skirt with a blue shirt in a denim-effect fabric creates a look that is both sophisticated and effortless. It's the perfect balance between the precious and the everyday, ideal for those who love to experiment with mix & match.
Explosions of Color and Prints: Bold and Feminine Looks
If neutrals are reassuring, color is energizing. Spring-Summer 2026 embraces a desire for optimism through vitaminic hues and eye-catching prints.
The Power of Shocking Pink
In an urban context, color becomes a stylish armor. The shocking pink blazer is the ultimate statement piece. Worn over a simple black top, as shown in the campaign shots, it transforms a simple outfit into a manifesto of personality.
It is the perfect element to break up chromatic monotony.
Abstract Prints and Bon Ton Details
There is no shortage of prints, which become abstract and artistic. A long halter-neck dress with a print in shades of pink and fuchsia is perfect for a poolside cocktail. For daytime, a short, flared dress in the same prints offers freshness and practicality. For those who love a retro touch, the collection offers sleeveless powder pink tops with prominent lavallière bows: a bon ton detail that, paired with cigarette pants, creates an impeccable spring-summer glamour outfit. Lace also finds its place, but in a bohemian version: white mini dresses with ruffles and three-quarter sleeves, ideal for those seeking romance and freedom of movement.
The Collection's Palette and Materials
Rinascimento's mastery is revealed in the selection of materials and the study of color. The Spring Summer 2026 collection moves along a dual track: on one hand, the reassuring elegance of neutrals, and on the other, the energy of saturated colors.
The palette is a journey that starts from earthy and luminous tones: optic white, sandy beige, champagne, and nude form the solid foundation of the wardrobe. These nuances are fundamental as they allow for endless combinations. These are contrasted by bold accents: navy blue, denim blue, and, above all, pink in all its variations, from delicate powder pink to vibrant shocking pink.
The choice of fabrics supports the narrative of "lightness."
Satin and Fluid Fabrics: Satin, used for skirts and evening gowns, captures natural light, giving three-dimensionality to the garment. Its soft drape is essential for creating drapery.
Lace and Craftsmanship: The lace is never ordinary; it is used to create interesting textures on short dresses or top details, adding an artisanal touch.
Denim and Cottons: For daytime, denim becomes light and comfortable, while cottons and viscoses ensure breathability and coolness, essential when temperatures rise.
The new season by Rinascimento is not just a clothing proposal, but an invitation to live your time with quality. Whether it's an exclusive event in a long asymmetrical dress, or a relaxed afternoon in a sand-colored set, each garment is designed to enhance a conscious and versatile femininity.
It is a wardrobe that doesn't ask you to change who you are, but offers you the tools to express every nuance of your personality, from your most romantic side to your most daring and modern one.

























