Rome: the eternal city of fashion
From the iconic style of Roman Holiday to The Great Beauty, here are our style tips especially created for the eternal city
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Alberto Sordi used to say that Rome should be ‘explored on foot’ – never were his words more true. Every step in Rome is an echo in history. The cultural sites have been made iconic by tradition and by the characters who have lived there.
Imperial Rome
From the Colosseum, past Via dei Fori Imperiali to the Campidoglio, we witness not only the triumph of the Gladiator but the elegance of the women who contributed to the history of Rome in light, white dresses adorned with gold details and striking accessories. Roman women’s tunics mimicked men’s clothing, distinguished by just the necklines or lengths. The fabrics were fresh and fine, from linen to pure cotton.
As if sculpted by Michelangelo
The Renaissance brought with it a new form of dressmaking, using fabrics from afar, which were worked in Italy by master tailors. Dresses become light and sculpted, and colours and patterns begin to embellish the wardrobes of Renaissance women as the city welcomes the works of great Renaissance artists.
Light like ‘la dolce vita’
‘La dolce vita’ is a way of life. After the wide knee-length skirts of the 1950s launched by the legendary Audrey Hepburn in ‘Roman Holiday’ riding her iconic Vespa, in the 1960s femininity explodes and expresses itself through more seductive and elegant garments. From the pencil skirt to the little black dress, via blouses and transparent fabrics, to high-waisted trousers and crop tops. Made in Italy goes round the world and makes Rome a fashion icon.
The Great Beauty
We are a long way from the golden age of cinema, Via Veneto and Roman Holiday. Rome enters the contemporary world with its immortal charm, and telling its story are new women, confident in their femininity, protagonists of society, less divas but more elegant and stronger than ever. We give the green light for structured suits inspired by business and leadership. Walk the streets of the capital with confidence in comfortable and elegant clothes, which are also romantic and hyper-feminine. Sometimes they hint to the past, but they keep evolving and never stop making you dream.